July 2003
Contents
I.
Feature Article:
Marketing or Feedback?
II. Friends in Print:
When you feel like reading
III.
Energy Management:
Translations from the Psych Research Lab, the Board Room, and the
Shrink’s Couch: Quick Goal Choices
IV.
Creative Links:
Sites for visual artists
V. Newsletter Info:
Sharing this newsletter, subscribing, and
unsubscribing
I. Feature Article: Marketing or Feedback?
The most tender-skinned of us have great fears about hearing
people’s reactions to our work. And rightly so.
We fear criticism. We fear misunderstanding. We fear casual
dismissal. We get tired of our piece evoking from a viewer only one
small memory or association. We were hoping for that larger response
of the basic human spirit when it is touched, that “Yes!” response.
All these are good reasons to be judicious in where and to whom we
show our work.
On the other hand we also might like some recognition for what we
have made and, once we have a backlog, may long for the children of
our creativity to leave home so we can have the extra room. And
being paid by someone who wants to live with the piece is pretty
satisfying.
Here’s another way to look at how others react to our work: Pure
feedback.
Much feedback will not be technically helpful but it can open doors
that we might not have been aware of. How is the comment “Oh, that
green would be just perfect in my bathroom,” different from “Ah,
yes. I would love to have that”? We expect that the first response
is more short-lived, that the depth of the piece has not grabbed the
viewer, but only the more retail-oriented part of them. We fear they
see the piece with the same part of the brain that is on the lookout
for a good buy on a new coffeemaker.
But . . . it might be that once the piece is in that perfectly
color-coordinated bathroom, the depth of it will come through. “The
bathroom!” you say? What better place to contemplate!
Am I being too silly here? Do we not long for our work to be
honored? Well, yes. But let’s go for the deeper honoring. If we
trust the creative through all the hours of making something new in
this world, can we not open up to our patrons, our buyers, our fans
finding their own way to meet with it. Imagine a household where the
only sanctuary for adults may be that one bathroom.
Spending our energy resisting those unexpected and initially
unwelcome comments of the viewer is hard and makes all efforts to
get our work out there separate from the creative. If we can manage
not to fight the comment – take it as feedback from the universe –
we may learn something important about the value of our work that we
did not know.
For the piece ending up in your buyer’s bathroom, we can work at not
cringing at the color comment, but agreeing with the coincidence,
asking for more: “How did you choose that color?” Finally, if they
do buy it, you can move to “Do you know how to protect the piece in
a damp environment?” It may end up over the fireplace after all.
You cannot control the reactions of others just as you cannot
“control” many aspects of the creative process. We’d like our work
to go to good homes. We can open ourselves up to that part of our
creativity, helping our work find its audience, as part of the whole
creative process.
So here are some steps if you want to try them:
1.
Find a way to truly agree with the comment, no matter how
outrageous to you, your ego, your love of the piece. Example: “Yes
the proportions are out of whack. I see you have strong reaction to
that.”
2.
Ask the person to say more about that.
3.
Listen. (For me, this means consciously keeping my mouth
closed.)
4.
Take the reaction home and later decide if this person is
truly not in your works’ audience or is a new audience (in disguise)
that you’d never considered.
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II.
Friends in Print: When you feel like reading
Prayers from a Non-Believer.
Julia Cameron.
(2003)
This is the latest from the author of
Artists’ Way and
Vein of Gold,
the classic guides to reconnecting to creativity. A
wonderfully written small volume that is a salute to how taking
action, especially experimenting in new ways, sets change in motion.
Not waiting for a teacher to tell you how, going ahead and risking
doing it wrong. Simply showing up is beautifully unfolded as a
powerful first step, in this case, for God, but clearly, also for
creativity. How you may think the focus is mostly on God or the
piece you’re creating, but in fact you are learning a lot about
yourself, and how you create yourself through your daily choices.
Turn: The Journal of a Artist.
Anne Truitt. (1986) Truitt tracks her life as it intertwines with
her work of making sculptures. In this, and a previous journal,
Daybook
(1984), she
uses language smoothly to share her personal life. She develops a
style closer to poetry in struggling to convey the subtle,
intangible forces that move her and her art. Especially good
companion reading for the times when other responsibilities keep you
away from crafting your art.
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III.
Energy Management: Translations from the Psych Research Lab, the
Board Room and the Shrink’s Couch:
Quick Goal Choices
Jack Sprat could eat no fat; His wife could eat no lean.
And so between them both, the licked the platter clean.
Is this an item about the continuing diet controversy between the
low-fat vs. low-carbohydrate camps? No, it’s just a reminder that we
are all different and the usual straight-forward ways of setting
goals, often used to help us make changes, may not be right for
everyone. We may have a list of changes so long that it discourages
us from making any or we may be pretty well satisfied with the
creative work we’re doing and only want to smooth out some rough
edges.
Oddly enough, this newer way to decide on goals comes from the world
of alcoholism treatment. Miller and Rollnick* base their work on the
6 stage model of change by Prochaska and DiClemente that I wrote
about in the May newsletter. They use it with alcoholics who often
do NOT want to change. I think their ideas have something to
offer the rest of us who may just be ambivalent about change and
goals.
Unlike other ideas about carefully choosing and sorting our goals,
their approach is to look for practically any discrepancy between
how things are and how you want them to be and get to work on that.
You can imagine it is easier to get an alcoholic to work on the
discrepancy they care about, like reducing the disapproval of their
spouse, than trying to have them admit they have a problem. Using
the discrepancies in how we do our creative work and how we’d like
to do it is a quick way to get some changes going without worrying
about why we want to change.
Clearly there are higher goals to shoot for, and one hopes the
alcoholic will eventually want to stop drinking. The point of this
approach is not to settle for small changes, but to start the change
process moving. Once an initial change is made, the
expectation is that the view will be different from that new place
and lead to further, often
unforeseen, changes.
*William
Miller & Stephen Rollnick.
Motivational Interviewing.
1991.
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IV.
Creative Links
www.artisthelpnetwork.com
This site provides access to lots of books and organizations
providing legal and safety information for artists. Some are links
to businesses that charge but enough are non-profit or books likely
available at the library to make it useful.
www.artsjournal.com
If the monthly newsletter that you are reading only whets your
appetite for more help in your e-mail box, this site offers free
weekly and daily e-mail information about all the arts.
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V.
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